Adnams is a brewery and distillery in Southwold, on the Suffolk coast. They’ve brewed beer since 1872 and have a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from. The brief asked to celebrate Adnams Sustainability by creating a new message in a category saturated with craft messages or jokes. My Solution: Sustainability means treating our planet as if we planned to stay, and Adnams plans to stay. The result is a campaign which looks at how Adnams will be enjoyed in 100 years time with optimism and humour, because only those who operate with respect towards our planet and its inhabitants can have the privilege to think 100 years in Advance.
D&AD NewBlood Winner 2019