Client: Beat The Microbead
Beat the Microbead is an NGO that has been working to raise awareness on the issue of micro plastics and the harm it does to our planet.
Over time, plastic falls apart into small fragments and these particles enter the marine food chain.This means plastic particles are also present in abundance in many foods and drinks we consume, compromising not only our environment but also our health, as we are ingesting plastic daily.
Brief: Raise awareness on the micro plastic crisis and become the place to go for people to learn, understand and take action against it.
Solution: The majority of people don't really give a shit if we are drowning our planet in plastic, so we are getting them involved by highlighting the threat micro plastics pose our personal health instead. Plastic is everywhere, also in our bodies.