The Sheep Inc. x The Knit Edit collection was a collaboration with knitwear designer Charlie Millar. All of the profits from this collection have been donated to Mermaids, a charity that supports trans, non binary and gender diverse children and their families. As well as providing these young people with the tools they need to navigate the health and educational system. They work to improve awareness and understanding within the system itself.
The campaign inspiration: While Leigh Bowery ruled the London underground club scene, Jean Michel Basquiat and Keith Haring created subversive masterpieces in New York. All three used colour in explosive and shocking ways to communicate their ideas. It’s Bowery painting himself azure from scalp to toe to shock and entertain party goers. Basquiat exploring racial dynamics in America through absurd colour play in the figures he painted. Or Haring painting his signature graffiti in colours so bright and bold they vibrate off the walls. Colour is never just colour; it is living and breathing, representative of the human experience. While we revel in the joy and excitement of the 80’s club and art scene, we must also take a moment to remember the legacy of social justice these artists left behind them. They spearheaded issues such as gender, race and sexuality so that today we continue the conversation.
Project carried out as part of the Sheep Inc. creative team.