BRIEF.

 

To develop a collection, communication and graphic artwork related to the zodiac signs for YOOXYGEN, YOOX Net-a-Porter's destination dedicated to sustainable fashion, featuring brands that consider the environmental and social impact of the products they bring to market.

IDEA

 

We created WRÅDoscope. A WRÅD horoscope for each zodiac sign to inspire people to leverage on their astrologically-given personality traits to drive change.

Screenshot 2021-12-30 at 16.58.06
press to zoom
Screenshot 2021-12-30 at 16.58.12
press to zoom
Screenshot 2021-12-30 at 16.58.01
press to zoom
Screenshot 2021-12-30 at 17.01.13
press to zoom
Screenshot 2021-12-30 at 17.01.17
press to zoom
Screenshot 2021-12-30 at 17.01.08
press to zoom
1/1

BRIEF.

 

To think of a special project to celebrate YOOXYGEN's 10-year Anniversary and its manifesto for sustainable development finding a link in music.

IDEA

 

We researched for all musical movements that expressed values in line with YOOXYGEN manifesto for sustainability. We then worked to represent through an exclusive artwork, capsule collection and video campaign.

Screenshot 2021-12-30 at 17.05.31.png

OUTCOME.

 

Both capsule collections were sold out in less than 24 hours and press coverage included Vogue and Refinery 29.

Project carried out as part of WRÅD Focus Design team.

View WRÅD.

View School of WRÅD