To develop a collection, communication and graphic artwork related to the zodiac signs for YOOXYGEN, YOOX Net-a-Porter's destination dedicated to sustainable fashion, featuring brands that consider the environmental and social impact of the products they bring to market.
We created WRÅDoscope. A WRÅD horoscope for each zodiac sign to inspire people to leverage on their astrologically-given personality traits to drive change.
To think of a special project to celebrate YOOXYGEN's 10-year Anniversary and its manifesto for sustainable development finding a link in music.
We researched for all musical movements that expressed values in line with YOOXYGEN manifesto for sustainability. We then worked to represent through an exclusive artwork, capsule collection and video campaign.
Project carried out as part of WRÅD Focus Design team.
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