ALICE FORTUNA.
In a time in which Climate Anxiety is affecting our mental health and the scale at which change has to happen makes us fall into a state of apathy, how can we make people feel excited about the future again? The Eutopian Manifesto campaign was an open invitation to dream about the future.
Through a micro website experience, each week we posted a thought-provoking question that inspired a science fictional way of thinking about life on our planet in 100 years time. Users could post their replies as well as scroll through, like and share other people’s submissions. At the end of each week a contributing artist would illustrate the community’s responses, bringing them visually to life.
"We may not end up living in harmony with the natural world but by helping to cultivate the dream, we increase the possibility that others will find a way to get there eventually."
The Manifesto.
Thinking about the future is hard.
It it stressful. Painful. Overwhelming.
The human brain does not want to face
the direction in which humanity is going.
But in the mists of all this panic and grief,
did we forget how to dream?
To live in balance with nature.
What could this world look like?
This future is possible, beautiful, exciting
and rich with opportunities.
Where do we go from here
and how do we get there?
Thinking about the future may be hard,
but dreaming about it, can save us.
This is our Eutopian Manifesto*
*please take dreaming seriously.
Project carried out as part of the Sheep Inc. creative team.