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I worked on the strategic and creative direction of a sustainability hub within the White Show Fashion Trade Show in Milan.
The experience took visitors on a journey through fashion supply chains, educating and shining a light on the total disconnection between our values as human beings and the true cost of the clothes we wear everyday.

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The hub was so successful that the project was developed, scaled and presented also in the following 3 editions of White Show.
Press coverage included Sky News, LifeGate and Vogue.

Project carried out as part of WRÅD Focus Design team.