I worked on the strategic and creative direction of a sustainability hub within the White Show Fashion Trade Show in Milan.
The experience took visitors on a journey through fashion supply chains, educating and shining a light on the total disconnection between our values as human beings and the true cost of the clothes we wear everyday.

The hub was so successful that the project was developed, scaled and presented also in the following 3 editions of White Show.
Press coverage included Sky News, LifeGate and Vogue.

Project carried out as part of WRÅD Focus Design team.