Brief: Use the power of sport as a catalyst for change for 17-25 year olds in a key city. What can adidas do for or with them to improve the fabric of their city? What’s the relationship between the city, the sport, the issue? Dial into the city’s environment to find a meaningful way for adidas to make a tangible, lasting impact in people’s communities and lives.
Skills: User research, Copywriting, Photoshop, Art Directing, Interface Design.