© 2023 by Sarah Lane. Proudly created with Wix.com

The rise of digital technology has opened endless possibilities around communication and the creation of new services. Nowadays there are countless brands that only engage with their customers digitally, through browsers, apps, social and email.

 

The challenge was: How can Sony Music, in partnership with Arjowiggings, create a personal relation with its customers by championing the importance of paper? 

Skills: Photoshop, Art Direction, Illustrator, Printing

1/3
Creation Process