DESCRIPTION

In an era where advertisers are pouring resources into digital campaigns, it increasingly feels as if we are loosing touch with what truly matters, the tangible world. Everything around us is non tactile and our sense of touch is becoming obsolete. How can we reconnect with our senses? How can Filtr - Sony Music's online playlist platform - create a personal relationship with its users by championing the importance of paper? Feel the Music is a campaign that uses sound visualisation technologies to map sounds which are then embossed on paper. The result is a campaign that awakens our senses by allowing us to experience what music “feels” like to the touch. You can now listen, see and touch your favourite songs. Made in partnership with Arjowiggings paper.

CREATION PROCESS